# Advertising on online platforms 26(3) — DSA — provision context

> Focused context for a single provision (26(3)), curated from overview.legal on 2026-10-06. Canonical: https://overview.legal/laws/dsa/art-26#par-3
> Verify against the official text (EUR-Lex / wetten.overheid.nl) before relying on it.

Part of **Advertising on online platforms** (DSA, full article: https://overview.legal/laws/dsa/art-26).

## Provision text

### 26(3)

Providers of online platforms shall not present advertisements to recipients of the service based on profiling as defined in Article 4, point (4), of Regulation (EU) 2016/679 using special categories of personal data referred to in Article 9(1) of Regulation (EU) 2016/679.


## Topics on this provision

- **Marketing** — https://overview.legal/topics/marketing
  Use of personal data for marketing and advertising purposes
- **Automated Decision-Making** — https://overview.legal/topics/geautomatiseerde-besluitvorming
  Processing involving automated decisions without human involvement
- **Profiling** — https://overview.legal/topics/profiling
  Automated processing to evaluate personal aspects
- **Types of Special Categories of Personal Data** — https://overview.legal/topics/special-categories-data-types
  A dedicated topic is needed to comprehensively cover the specific types and definitions of special categories of personal data, including racial/ethnic origin, 
- **Personal Data** — https://overview.legal/topics/persoonsgegevens
  Information relating to identified or identifiable natural persons

## Cited by (exact-provision citations)

- **Guidelines 3/2025 on the interplay between the DSA and the GDPR** (guidance) — https://overview.legal/posts/51175
- **Opinion 28/2024 on certain data protection aspects related to the processing of personal data in the context of AI models** (guidance) — https://overview.legal/posts/125697
- **Joint Guidelines on the Interplay between the Digital Markets Act and the General Data Protection Regulation** (guidance) — https://overview.legal/posts/51268
- **Guidelines 3/2025 on the interplay between the DSA and the GDPR** §9 (guidance, EDPB) — https://overview.legal/posts/51175
- **Guidelines 3/2025 on the interplay between the DSA and the GDPR** §1 (guidance, EDPB) — https://overview.legal/posts/51175
- **Opinion 28/2024 on certain data protection aspects related to the processing of personal data in the context of AI models** §62 (guidance, EDPB) — https://overview.legal/posts/125697
- **Joint Guidelines on the Interplay between the Digital Markets Act and the General Data Protection Regulation** §34 (guidance, EDPB) — https://overview.legal/posts/51268
- **Guidelines 3/2025 on the interplay between the DSA and the GDPR** §60 (guidance, EDPB) — https://overview.legal/posts/51175
- **Guidelines 3/2025 on the interplay between the DSA and the GDPR** §59 (guidance, EDPB) — https://overview.legal/posts/51175

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Generated by overview.legal · https://overview.legal/laws/dsa/art-26#par-3 · 2026-10-06