# Online protection of minors 28(2) — DSA — provision context

> Focused context for a single provision (28(2)), curated from overview.legal on 2026-10-06. Canonical: https://overview.legal/laws/dsa/art-28#par-2
> Verify against the official text (EUR-Lex / wetten.overheid.nl) before relying on it.

Part of **Online protection of minors** (DSA, full article: https://overview.legal/laws/dsa/art-28).

## Provision text

### 28(2)

Providers of online platform shall not present advertisements on their interface based on profiling as defined in Article 4, point (4), of Regulation (EU) 2016/679 using personal data of the recipient of the service when they are aware with reasonable certainty that the recipient of the service is a minor.


## Topics on this provision

- **Recipient** — https://overview.legal/topics/recipient
  A person or body to which personal data are disclosed (Art 4(9) GDPR).
- **Marketing** — https://overview.legal/topics/marketing
  Use of personal data for marketing and advertising purposes
- **Automated Decision-Making** — https://overview.legal/topics/geautomatiseerde-besluitvorming
  Processing involving automated decisions without human involvement
- **Profiling** — https://overview.legal/topics/profiling
  Automated processing to evaluate personal aspects
- **Personal Data** — https://overview.legal/topics/persoonsgegevens
  Information relating to identified or identifiable natural persons

## Cited by (exact-provision citations)

- **Opinion 08/2024 on Valid Consent in the Context of Consent or Pay Models Implemented by Large Online Platforms** (guidance) — https://overview.legal/posts/125765
- **Opinion 08/2024 on Valid Consent in the Context of Consent or Pay Models Implemented by Large Online Platforms** §84 (guidance, EDPB) — https://overview.legal/posts/125765
- **Opinion 08/2024 on Valid Consent in the Context of Consent or Pay Models Implemented by Large Online Platforms** §53 (guidance, EDPB) — https://overview.legal/posts/125765
- **If it ain’t broke, don’t fix it? Ten improvements for the upcoming tenth anniversary of the General Data Protection Regulation** (literature) — https://overview.legal/posts/53843

---
Generated by overview.legal · https://overview.legal/laws/dsa/art-28#par-2 · 2026-10-06