GDPR Recital 72 EN
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Recital 72 — profiling subject to regulation rules

Marketing Automated Decision-Making Profiling Personal Data Lawful Basis Processing
In force — consolidated2016-05-04 · CELEX 02016R0679-20160504 · ELI ↗
Version history 2
  • 2016-05-04in force CELEX 02016R0679-20160504
  • 2016-04-27 CELEX 32016R0679

Profiling is subject to the rules of this Regulation governing the processing of personal data, such as the legal grounds for processing or data protection principles. The European Data Protection Board established by this Regulation (the ‘Board’) should be able to issue guidance in that context.

Related across sources

Enforcement AEPD (Spain) - PS/00249/2025 Enforcement NAIH fines online store HUF 2M for unclear and incomplete privacy notice Enforcement Italian DPA sanctions Lusha Systems for processing contact data without consent in B2B Guidance Art. 29 WP Guidelines on GDPR transparency requirements (WP260 rev.01) Guidance Guidelines 2/2023 on Technical Scope of Art. 5(3) of ePrivacy Directive Guidance Guidelines 04/2022 on the calculation of administrative fines under the GDPR