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Literature · Journal of Data Protection Privacy EN LLM context A cited markdown file you can paste into your AI assistant (ChatGPT, Claude, a RAG or project knowledge base) to ground it in this document. Contains: this document’s text, its sections with their topics, and the full text of every law provision it applies. Everything links back to its source on overview.legal — legal information, not advice.

Privacy as ultimate dealmaker of the data transaction: How profiling can be GDPR compliant and lead to value creation for businesses

Laura Brodahl, Vincent Jocquet — Journal of Data Protection Privacy

Journal of Data Protection Privacy
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Many papers and articles can be found that list the obligations the General Data Protection Regulation (GDPR) imposes on businesses and that focus on the costs and efforts businesses will need to incur in order to become GDPR compliant, in particular when they process personal data for profiling purposes. This paper sets out the principal arguments for how transparency and compliance with the GDPR can lead to added value for businesses.

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