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San Francisco: Don’t Fall for Industry Defense of Surveillance Pricing

The concept of “surveillance pricing” is just one part of a much larger problem and business model: corporations maximizing their profits by invading our privacy.

Monitoring Personal Data
Jul 28, 2026 Source eff.org

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The concept of “surveillance pricing” is just one part of a much larger problem and business model: corporations maximizing their profits by invading our privacy. The all-too-common business model is to systematically harvest, collate, and store as much of our personal data as possible, and then monetize it through use and sale. When it comes to surveillance pricing, that looks like corporations offering the same product to two different people at two different prices, based on harvested personal information. That's why EFF supports A.B. 2654, authored by Assemblymember Chris Ward, which bans this harmful practice. As an organization based in San Francisco, EFF was proud to learn that the San Francisco Board of Supervisors had also introduced a resolution to similarly support the legislation. However, we were disappointed to learn the San Francisco Board of Supervisors has since stalled a vote on the resolution stating their own support for A.B. 2654 after receiving an email from the S

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