Enforcement · Belgian Data Protection Authority (APD) EN LLM context A cited markdown file you can paste into your AI assistant (ChatGPT, Claude, a RAG or project knowledge base) to ground it in this document. Contains: this document’s text, its sections with their topics, and the full text of every law provision it applies. Everything links back to its source on overview.legal — legal information, not advice.

Family Service / N.D.P.K. nv.: Insufficient legal basis for data processing

€50,000 Fine
Family Service / N.D.P.K. nv.
BELGIUM
Art. 5 GDPR Art. 6 GDPR Art. 7 GDPR Art. 13 GDPR Art. 24 GDPR Art. 25 GDPR Art. 28 GDPR
Controllers IP Address Direct Marketing Processing Agreement Personal Data Consent Marketing Processing
Jan 27, 2021 Source

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Full text

The Belgian DPA imposed a fine of EUR 50,000 on Family Service / N.D.P.K. nv. The controller is an advertising agency that, among other things, sends expectant mothers gift boxes containing various discount vouchers, product samples and information about pregnancy and birth. The box items are provided by third parties, to whom the controller subsequently transfers the recipients' contact data for marketing purposes. The consent of the recipients to this transfer and to subsequent advertising measures by the third parties is obtained in advance by the controller for this purpose. A data subject filed a complaint with the Belgian DPA because, although she had revoked her previously given consent, she nevertheless continued to receive advertising calls from third parties to whom the controller had transmitted her data.

Industry: Industry and Commerce

Original document at the source www.gegevensbeschermingsautoriteit.be

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