Vodafone Ireland Limited: Insufficient fulfilment of data subjects rights

The Irish DPA has fined Vodafone Ireland Limited EUR 1,400. Vodafone had in several cases sent marketing SMS and emails and made telephone calls without the consent of the data subjects. Despite several revocations by the data subjects, they continued to receive unsolicited advertising. In one case, a former customer had contacted Vodafone seven times and asked not to receive any more advertising calls on his cell phone. Despite his request, he continued to receive advertising calls. In another case, a customer received an advertising call on his cell phone number and informed Vodafone during the conversation that he did not want to receive any more advertising calls. Despite his request, Vodafone made twelve more marketing calls to his cell phone. In another case, the data subject filled out a form clearly stating his wish not to receive marketing calls from Vodafone. However, the employee who processed the request failed to register the customer's marketing preferences. As a result, the customer subsequently received fourteen more unsolicited commercial messages - seven emails and seven text messages.

Industry: Media, Telecoms and Broadcasting