Enforcement · Danish Data Protection Authority (Datatilsynet) EN LLM context A cited markdown file you can paste into your AI assistant (ChatGPT, Claude, a RAG or project knowledge base) to ground it in this document. Contains: this document’s text, its sections with their topics, and the full text of every law provision it applies. Everything links back to its source on overview.legal — legal information, not advice.
Gyldendal A/S: Non-compliance with general data processing principles
The Danish DPA has fined publisher Gyldendal A/S EUR 134,000.
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The Danish DPA has fined publisher Gyldendal A/S EUR 134,000. During its investigation, the DPA found that the company had kept the data of approximately 685,000 unsubscribed members of Gyldendal's book clubs longer than necessary. Instead of deleting the data of the deregistered book club members, Gyldendal kept the data in a database. The data of approximately 395,000 of the former members affected were kept for more than 10 years. In addition, the DPA found that Gyldendal did not have a procedure or guidelines for data deletion.
Industry: Media, Telecoms and Broadcasting
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