Enforcement · Data Protection Authority of Sweden EN LLM context A cited markdown file you can paste into your AI assistant (ChatGPT, Claude, a RAG or project knowledge base) to ground it in this document. Contains: this document’s text, its sections with their topics, and the full text of every law provision it applies. Everything links back to its source on overview.legal — legal information, not advice.
H&M Hennes & Mauritz GBC AB: Insufficient fulfilment of data subjects rights
The Swedish DPA has imposed a fine of EUR 30,000 on H&M for sending out marketing messages, despite the fact that data subjects had exercised their right to objection.
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The Swedish DPA has imposed a fine of EUR 30,000 on H&M for sending out marketing messages, despite the fact that data subjects had exercised their right to objection. Six data subjects had filed a complaint against the controller with the DPA. The DPA found that the controller did not have sufficient systems and procedures in place to facilitate data subjects exercising their right to object to direct marketing.
Industry: Industry and Commerce
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