Enforcement
EN Apoteket AB.: Insufficient technical and organisational measures to ensure information security
€3,200,000 fine - Data Protection Authority of Sweden (Integritetsskyddsmyndigheten)
Content
The Swedish DPA has imposed a fine of EUR 3.2 million on Apoteket AB. The controller had used so-called meta pixels on its website which, due to incorrect settings, caused personal data of customers to be transmitted to Meta. The controller had used the tool to improve its marketing on Facebook and Instagram, without intending to transmit the data. During its investigation, the DPA found that the controller had failed to implement appropriate technical and organizational measures to protect personal data in order to avoid such an incident.
GDPR Articles: Art. 32 (1) GDPR
Industry: Health Care