Enforcement · Data Protection Authority of Sweden (Integritetsskyddsmyndigheten) EN LLM context A cited markdown file you can paste into your AI assistant (ChatGPT, Claude, a RAG or project knowledge base) to ground it in this document. Contains: this document’s text, its sections with their topics, and the full text of every law provision it applies. Everything links back to its source on overview.legal — legal information, not advice.
Apoteket AB.: Insufficient technical and organisational measures to ensure information security
The Swedish DPA has imposed a fine of EUR 3.2 million on Apoteket AB.
Full text
The Swedish DPA has imposed a fine of EUR 3.2 million on Apoteket AB. The controller had used so-called meta pixels on its website which, due to incorrect settings, caused personal data of customers to be transmitted to Meta. The controller had used the tool to improve its marketing on Facebook and Instagram, without intending to transmit the data. During its investigation, the DPA found that the controller had failed to implement appropriate technical and organizational measures to protect personal data in order to avoid such an incident.
Industry: Health Care
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