Sky Italia S.r.l.: Insufficient legal basis for data processing

The Italian DPA has fined Sky Italia EUR 842,062 for unlawful telemarketing. The investigation revealed that Sky contacted individuals without proper consent, including those registered in advertising opt-out lists and those who had given consent before the GDPR came into force—without reassesing its validity under the updated legal framework. Additionally, the documentation of consents obtained from data providers was deemed inadequate, as Sky stored consent details in modifiable Excel files, failing to ensure clear and verifiable proof of user consent.

GDPR Articles: Art. 5 (1) a) GDPR, Art. 6 (1) a) GDPR, Art. 130 Codice della privacy
Industry: Media, Telecoms and Broadcasting