# GOOGLE IRELAND LIMITED: Insufficient legal basis for data processing

- Type: Enforcement
- Source: French Data Protection Authority (CNIL)
- Date: 2025-09-01
- Original: https://www.enforcementtracker.com/ETid-2863
- Canonical: https://overview.legal/posts/48978
- Topics: Direct Marketing, Cookies, Marketing, Consent, Controllers, Processing Agreement, Personal Data, Telecommunications, Processing, Data Controller

## Summary

The French DPA has imposed a fine of EUR 125,000,000 on GOOGLE IRELAND LIMITED. While creating an account for the controller's services, the controller designed the cookie consent process in such a way that free, informed consent could not be given. The data subject could only choose between the free service with personalised marketing or a paid-for version without it. The controller also designed its email service so that advertisements could be displayed in areas where data subjects usually fo

## Full text

The French DPA has imposed a fine of EUR 125,000,000 on GOOGLE IRELAND LIMITED. While creating an account for the controller's services, the controller designed the cookie consent process in such a way that free, informed consent could not be given. The data subject could only choose between the free service with personalised marketing or a paid-for version without it. The controller also designed its email service so that advertisements could be displayed in areas where data subjects usually found received emails. The DPA classified this form of marketing as direct marketing.

GDPR Articles: Art. 82 loi Informatique et Libertés, Article L. 34-5 CPCE
Industry: Media, Telecoms and Broadcasting

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Generated by overview.legal · https://overview.legal/posts/48978 · 2026-08-22