# La Prima Srl: Insufficient legal basis for data processing

- Type: Enforcement
- Source: Italian Data Protection Authority (Garante)
- Date: 2025-09-25
- Original: https://www.enforcementtracker.com/ETid-2922
- Canonical: https://overview.legal/posts/49037
- Topics: Direct Marketing, Controllers, Personal Data, Marketing, Processing, Processing Agreement, Data Controller, Supervisory Authorities, Law Enforcement

## Summary

The Italian DPA has imposed a fine of EUR 10,000 on La Prima Srl. The controller sent direct marketing messages without a legal basis. They also failed to respond to a data subject's request to exercise their rights.

## Full text

The Italian DPA has imposed a fine of EUR 10,000 on La Prima Srl. The controller sent direct marketing messages without a legal basis. They also failed to respond to a data subject's request to exercise their rights.

GDPR Articles: Art. 6 (1) a) GDPR, Art. 12 (3) GDPR, Art. 17 GDPR, Art. 58 (2) d) GDPR
Industry: Real Estate

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Generated by overview.legal · https://overview.legal/posts/49037 · 2026-08-22