# Authority for the protection of personal data (Italy) - 10201989

- Type: News
- Source: GDPRhub
- Date: 2026-01-13
- Canonical: https://overview.legal/posts/51888
- Topics: Storage Limitation, Personal Data, Direct Marketing, Marketing, Retention Period, Supervisory Authorities, Processing Agreement, Law Enforcement

## Summary

The Italian data protection authority (DPA) has fined Verisure Italy €400,000 for unlawful marketing communications. The company lacked a valid legal basis for its marketing activities, which targeted both existing and potential customers. Furthermore, it failed to adequately inform data subjects, applied unreasonably long or undefined data retention periods, and responded too late to requests from data subjects regarding their rights. The DPA imposed a fine of €400,000 on Verisure Italy, a provider of alarm systems, for unlawful marketing communications. The company...

## Full text

The Dutch Data Protection Authority has fined Verisure Italy €400,000 for unlawful marketing communications. The company lacked a valid legal basis for its marketing activities targeting both existing and potential customers, did not adequately inform those affected, applied unreasonably long or undefined retention periods, and responded too late to requests from individuals regarding their rights. The Data Protection Authority imposed a fine of €400,000 on Verisure Italy, a provider of alarm systems, for unlawful marketing communications. The company lacked a valid legal basis for its marketing activities targeting both existing and potential customers, did not adequately inform those affected, applied unreasonably long or undefined retention periods, and responded too late to requests from individuals regarding their rights. --- *This content has been automatically translated using machine translation. The original version is available in the source language.* --- *This content was automatically translated using machine translation. The original version is available in the source language.*

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Generated by overview.legal · https://overview.legal/posts/51888 · 2026-08-22