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CJEU: Meta must "minimise" use of personal data for ads

Social Media Monitoring Personal Data
Oct 4, 2024 Source

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Online & Mobile tracking In today's ruling in C-446/21 (Schrems v. Meta), the Court of Justice of the European Union (CJEU) has fully backed a lawsuit brought against Meta over its Facebook service. The Court decided on two questions: First, massively limiting the use of personal data for online advertisements. Secondly, limiting the use of publicly available personal data to the originally intended purposes for publication. Press Release by the CJEUFull JudgementSummary of the ruling on GDPRhubKatharina Raabe-Stuppnig, lawyer representing Mr Schrems: "We are very pleased by the ruling, even though this result was very much expected."First question: Use of data for advertising must be "minimised". So far, Meta uses all personal data it has ever collected for advertising. For example, Facebook user data can go back as far as 2004 and include data entered by the user, by other users or data collected via online tracking or tracking on mobile apps. To prevent such practices, the GDPR esta

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