noyb win: Personalized Ads on Facebook, Instagram and WhatsApp declared illegal

Forced Consent & Consent Bypass noyb complaints: Meta's business model declared illegal in the EU according to WSJ. Facebook, Instagram and WhatsApp can no longer run personalized ads without user consent As reported by The Wall Street Journal, the EDPB has decided that Meta cannot force users to agree to personalized ads. In May 2018, when the GDPR came into force in the EU, Meta Ireland Ltd. believed it could "bypass" the requirement to get opt-in consent from users, by simply adding a provision in the terms and conditions. On 25 May 2018, the digital rights organization noyb filed complaints with the relevant Data Protection Authorities (DPAs). Now, 4.5 years later, the European Data Protection Board (EDPB) found Meta's alleged "bypass" of the GDPR illegal. The EDPB also rejected the view of the Irish Data Protection Commission (DPC) who previously sided with Meta, after taking four years to investigate the case. Exclusive report by the Wall Street Journal Original complaints fr