noyb files complaints against Apple's tracking code "IDFA"

Online & Mobile tracking noyb files complaints against Apple's tracking code "IDFA" IDFA (Apple’s Identifier for Advertisers) allows Apple and all apps on the phone to track a user and combine information about online and mobile behaviour. Just like for cookies, this would require the users’ consent under EU law. Apple places these tracking codes without the knowledge or agreement of the users. noyb therefore filed two complaints against the company. Our partners at Xnet were able to assist us in Spain. Complaint filed to the Data Protection Authority Berlin (PDF) Complaint filed to the Spanish Data Protection Authority (PDF) IDFA – the cookie in every iPhone user’s pocket. Each iPhone runs on Apple’s iOS operating system. By default, iOS automatically generates a unique “IDFA” (short for Identifier for Advertisers) for each iPhone. Just like a license plate this unique string of numbers and characters allows Apple and other third parties to identify users across applications and even