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Privacy win: Norwegian Authority fines Microsoft’s Xandr € 8.5 Million

Personal Data Monitoring Supervisory Authorities Advertising Practices and Requirements under DSA Targeted Advertising and Personalization under DSA
Oct 12, 2026 Source noyb.eu

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Online & Mobile tracking In 2020, noyb (in cooperation with the Norwegian Consumer Council) has filed a complaint against the online advertising company Xandr (now part of Microsoft) for processing personal data from the dating app Grindr. Now, the Norwegian Data Protection Authority has issued its decision – and fined Xandr € 8.5 million (NOK 92 000 000) for its GDPR violations. This decision is a major blow to the online adtech industry. Press Release of the Norwegian Data Protection AuthorityOriginal complaintOnline Advertising. A lot of smartphone apps send highly personal data of their users to thousands of advertising partners via online tracking IDs. A report by the Norwegian Consumer Council (NCC) uncovered how every time we use apps on our phones, personal data about our interests, habits, and behavior is sent to a large number of “shadowy entities”. This information is used to create comprehensive profiles, which can then be used for targeted advertising and other purposes.Th

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