The SA of Lower Saxony fined a bank EUR 900k for profiling enriched with third-party data for advertising purposes based on legitimate interests

The DPA [SA] of Lower Saxony fined a bank €900,000 for creating customer profiles, enriched with third-party data, for advertising purposes, without consent. The DPA held that such processing cannot be based upon legitimate interesthttps://gdprhub.eu/index.php?title=LfD_(Lower_Saxony)_-_Fine_EUR_900,000_against_bank