BIG DATA AND GDPR COMPLIANCE: BALANCING DATA UTILITY WITH PRIVACY PROTECTION

The rise of big data has unlocked transformative potential across various sectors, but it simultaneously introduces complex challenges related to data privacy and regulatory compliance. The General Data Protection Regulation (GDPR) represents a landmark shift towards stricter data governance, focusing on individuals’ rights over their personal data. This article explores the delicate balance between maximizing data utility for innovation and ensuring compliance with GDPR principles. We investigate the implications for organizations processing large volumes of data, analyze technological solutions for privacy preservation, and recommend best practices for sustainable data governance. Through a multidisciplinary approach combining legal, technical, and ethical perspectives, we offer a framework for achieving GDPR compliance without stifling the potential of big data analytics.