Introducing Encrypt It Already

Today, we’re launching Encrypt It Already, our push to get companies to offer stronger privacy protections to our data and communications by implementing end-to-end encryption. If that name sounds a little familiar, it’s because this is a spiritual successor to our 2019 campaign, Fix It Already, a campaign where we pushed companies to fix longstanding issues. End-to-end encryption is the best way we have to protect our conversations and data. It ensures the company that provides a service cannot access the data or messages you store on it. So, for secure chat apps like WhatsApp and Signal, that means the company that makes those apps cannot see the contents of your messages, and they’re only accessible on your and your recipients. When it comes to data, like what’s stored using Apple’s Advanced Data Protection, it means you control the encryption keys and the service provider will not be able to access the data. We’ve divided this up into three categories, each with three different dem