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Court decides "Pay or Okay" on DerStandard.at is illegal

Consent Supervisory Authorities Monitoring
Aug 18, 2025 Source noyb.eu

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Cookie Banners The Austrian Federal Administrative Court (BVwG) has confirmed an earlier decision by the Austrian Data Protection Authority (DSB) that the Austrian newspaper DerStandard violated the GDPR when introducing "Pay or Okay”. The DSB and the Court both held that users must be able to selectively consent or object to each processing purpose. This case will now likely hit the Austrian Supreme Administrative Court – and potentially the Court of Justice. Court decision (DE)on the Complaintsnoyb's "Pay or Okay" Report on the Economics of Online Advertisementnoyb's FAQs on "Pay or Okay"Background. DerStandard is the leading liberal newspaper in Austria and was the first website that introduced a so-called "pay or okay" approach when the GDPR came into force. Instead of giving users a "genuine" choice between agreeing to and rejecting online tracking by hundreds of third parties, it asked users to either consent or pay for a monthly subscription, currently priced at € 9,90.Extreme c

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