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noyb survey: only 7% of users want Meta to use their personal data for AI

Artificial Intelligence Meta has recently started using the personal data of Europeans for AI training.

Personal Data Legitimate Interest Consent Artificial Intelligence
Aug 7, 2025 Source noyb.eu

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Artificial Intelligence Meta has recently started using the personal data of Europeans for AI training. Contrary to its GDPR obligations, Meta hasn’t asked for consent in advance. Instead, the company claims to have a ‘legitimate interest’ outweighing the fundamental right to privacy. A key argument in favour of such a ‘legitimate interest’ is the reasonable expectations of users. This begs the question: do people want this to happen? To find out more, noyb has commissioned the Gallup Institute to conduct a study among 1,000 Meta users in Germany. The results are clear: While almost 75% of users heard of Meta’s plans, only 7% actually want their data to be used for AI training. This also means that at least 68 million people never heard about the change. Full study on Meta AI - Perspective of those affected (EN)Table compilation by the Gallup InstituteAlmost no one wants their data to be used to train Meta AI. Instead of asking users for consent under Article 6(1)(a) GDPR, Meta chose a

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