Ads: Meta wants to be 'less illegal' - but much more annoying...

Forced Consent & Consent Bypass In the battle over the illegal use of personal data for advertisement, Meta has announced another variation that is not "Yes or No" consent: This time Meta will try "less personalized" ads, which may also annoy users into consenting. However, since 2018 the GDPR requires consent for advertisement. Until 2023 Meta has simply ignored that requirement. Last year Meta started to charge money for the "no" option - originally more than €240 per year. Now Meta announced the next round in this game with EU regulators: Instead of a simple yes/no banner, users shall have the option to get "less personalized ads" where data like location and date of birth will still be used - without consent. Also the "less personalized ads" will come as "full screen" ads that cannot be skipped. This approach is known from many "freemium" gaming apps, where the ads become so annoying that users are basically "annoyed" into consenting or paying. noyb has previously brought cases