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Pinterest pins users’ data down - without consent!

Online & Mobile tracking Today, noyb filed a complaint against the social media platform Pinterest.

Consent Social Media Legitimate Interest Marketing Personal Data
Oct 22, 2024 Source noyb.eu

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Online & Mobile tracking Today, noyb filed a complaint against the social media platform Pinterest. Most users probably know it as a visual mood board and use it to find ideas and inspiration. Advertisers, on the other hand, use the platform to push their products on consumers. Unsurprisingly, Pinterest’s business model is also based on personalised advertising and the associated user tracking. The problem: Despite a CJEU ruling prohibiting this practice, the platform uses people’s personal data without asking for their consent. Pinterest falsely claims to have a “legitimate interest” and enables tracking by default. Most other websites have abandoned this legally flawed argument years ago. Complaint against Pinterest (EN)Complaint against Pinterest (FR)Want to use Pinterest? Get ready to be tracked! More than 130 million people in the European Union currently use Pinterest. The image and video-based social media platform allows you to search for all sorts of different topics, be it ho

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