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EDPB Opinion: Meta cannot rely on "Pay or Okay"

Forced Consent & Consent Bypass Today, the EDPB has issued its first decision on "Pay or Okay" in relation to large online platforms such as Instagram and Facebook, as first reported by Politico.

Personal Data Consent Social Media Consent Validity Requirements and Conditions Consent Granularity and Bundling Restrictions
Apr 17, 2024 Source noyb.eu

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Forced Consent & Consent Bypass Today, the EDPB has issued its first decision on "Pay or Okay" in relation to large online platforms such as Instagram and Facebook, as first reported by Politico. This decision prohibits Meta from using an unlawful consent request processing personal data. It seems that by now, Meta has run out of options to continue using people's data for advertising in the EU without a consent mechanism that actually complies with the law.NEW: Read the full EDPB decision herePolitico report on the EDPB decisionFirst noyb complaint against Meta's "Pay or Okay" systemSecond noyb complaint against Meta's "Pay or Okay" system Opinion on large online platforms. As argued in previous cases brought by noyb, the EDPB appears to have followed the only logical understanding of the term "freely given consent" when analysing Meta's "Pay or Okay" system, which charged users more than € 250 per year for Instagram and Facebook if they did not "freely" consent to the use of their pe

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