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'Pay or Okay' explained: Why more and more websites make you pay for your privacy

Social Media Consent Targeted Advertising and Personalization under DSA
Apr 9, 2024 Source

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Forced Consent & Consent Bypass So-called pay or consent systems are on the rise in Europe. First introduced by journalistic websites that were suffering from the loss of advertising revenue to big tech platforms, Meta adopted the approach for Instagram and Facebook in November 2023. In this video, we explain what this is all about and why this approach is dangerous for free consent online. Pay or Okay FAQIn November 2023, Meta introduced a paid subscription for Instagram and Facebook users who don't want to be tracked. The move came in response to a Court of Justice (CJEU) ruling in July 2023, which declared Meta's handling of user data illegal. Now, instead of asking users for their consent, the company is forcing them to either pay a fee of up to € 251.88 a year or agree to be tracked for targeted advertising.In reality, most people have no choice but to accept the use of their data when faced with such a fee, even though the vast majority have no interest in being tracked. This is

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