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5 years of litigation: Meta apparently switches to consent for behavioral ads

Consent Social Media Legitimate Interest Personal Data Lawful Basis
Aug 1, 2023 Source noyb.eu

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Forced Consent & Consent Bypass Meta apparently switches to consent for behavioral ads after five years of litigation After more than five years of extensive litigation by noyb, the German Kartellamt and decisions by the EDPB and CJEU it seems that Meta finally complies with EU privacy laws. The company announced it will ask its users for consent before showing behavioral ads in the future. It is uncelar if Meta fully applies the consent requirement. noyb will follow up with litigation if the GDPR is not fully implemented by Meta. Facebook Update of August 1st CJEU declares Meta/Facebook’s GDPR approach largely illegal EDPB decision prohibiting Meta from using personal data for advertisement Report in the Wall Street Journal Meta might finally buckle. On Tuesday, Meta announced its intention to change the legal basis used "to process certain data for behavioural advertising" for people living in the European Union and Switzerland from "legitimate interest" to "consent". Although we hav

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