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Meta (Facebook, Instagram) switching to "Legitimate Interest" for Ads

Legitimate Interest Lawful Basis Social Media Consent Personal Data Processing Affirmative Action and Opt-In Requirements for Consent Lawfulness
Mar 30, 2023 Source

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Enforcement AEPD (Spain) - PS/00249/2025 AEPD (Spain) Enforcement Italian DPA sanctions Lusha Systems for processing contact data without consent in B2B Garante per la protezione dei dati personali (Italy) Guidance Guidelines 02/2024 on Article 48 GDPR EDPB Enforcement SOPHIE ET VOILA, S.L: Insufficient legal basis for data processing Spanish Data Protection Authority (aepd) Guidance Guidelines 02/2021 on virtual voice assistants EDPB Guidance Guidelines 8/2020 on the targeting of social media users EDPB

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Forced Consent & Consent Bypass Meta (Facebook, Instagram) switching to "Legitimate Interest" for ads after noyb win. noyb will take immediate action to stop this illegal practice As reported by the Wall Street Journal, Meta (Facebook and Instagram) is switching from an illegal contract to an equally illegal basis "legitimate interests" for advertisement, after noyb won a series of complaints against them. noyb will take imminent action, as case law and guidance does not allow a company to argue that its interests in profits override the users' right to privacy. Background. The GDPR allows the processing of personal data if a company complies with at least one of the six legal basis in Article 6 GDPR. Most of these six options are irrelevant for advertisement. While most companies require users to consent ("opt-in") for the use of personal data for advertisement, Meta (Facebook and Instagram) has tried to bypass this requirement by arguing that the use of personal data for ads is "nece

Original document at the source noyb.eu

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