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Political microtargeting on Facebook: an election promise just for you!

Political Microtargeting, Manipulation & Tracking Today, noyb filed a series of complaints against several German political parties.

Social Media Political Opinions Types of Special Categories of Personal Data Monitoring
Mar 21, 2023 Source noyb.eu

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Political Microtargeting, Manipulation & Tracking Today, noyb filed a series of complaints against several German political parties. The parties had used microtargeting on Facebook during the 2021 federal election to identify potential voters and target them with personalized election promises. However, political opinions are particularly protected under the GDPR, which makes the parties' practices unlawful and a threat to democracy and to the privacy of voters. Complaint against the CDUComplaint against the AFDComplaint against the SPDComplaint against Bündnis 90/Die GrünenComplaint against DIE LINKEComplaint against the Ecological Democratic PartyAutotranslated Complaint (EN)All parties in the German Bundestag use microtargeting. Research by ZDF Magazin Royale had revealed that all parties represented in the Bundestag used political microtargeting on Facebook to target ads to a select group of people. Information about how the parties "target" their voters is kept secret by Facebook.

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