Data Protection Day: 5 misconceptions about data protection, debunked

Ever since the GDPR (General Data Protection Regulation) came into force in 2018, people in the European Union have stronger privacy and data protection. However, the law is far from perfect – and big tech companies, industry lawyers and lobbyists made sure to use every tool in their arsenal to either circumvent GDPR provisions (by misinterpretation) or to influence the public opinion about the law so that consumer don’t blame them for violations, but the GDPR itself. Over the past few years, this has led to a number of misconceptions about data protection and the GDPR in particular. Therefore, in honour of this year’s Data Protection Day, noyb is clearing up 5 of the most common misconceptions. 1. The GDPR forces companies to use cookie bannersThis is incorrect. The GDPR doesn’t force websites to use cookie banners. Instead, companies are required to obtain your explicit consent if they want to track your online movements. Typically, this is done to show you personalised advertisement