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Snap Election faster than German DPAs: Microtargeting continues to influence voters

Political Opinions Advertising Practices and Requirements under DSA Lawful Basis Types of Special Categories of Personal Data Personal Data
Feb 21, 2025 Source noyb.eu

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Political Microtargeting, Manipulation & Tracking In March 2023, noyb filed complaints against several German political parties: During the 2021 elections, CDU, AfD, SPD, Bündnis 90/Die Grünen, Die Linke and the Ecological Democratic Party illegally used political microtargeting to attract voters. Now, almost two years later, we are just one day away from the next federal election. However, the competent Data Protection Authorities still haven’t decided these cases – and political parties still use microtargeting. A well-know threat to democracy therefore continues. Report by ZDF Magazin Royal (ZDF Mediathek)Original research by ZDF Magazin RoyalOriginal TV report (on YouTube)Original complaints by noybIllegal microtargeting. Political parties often use highly personal data, such as political views, to target internet users with personalised political advertising. However, political opinions are particularly protected under Article 9 GDPR – and there is no legal basis that could allow

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