Norwegian DPA temporarily bans behavioral advertising on Facebook and Instagram

Forced Consent & Consent Bypass Norwegian DPA temporarily bans behavioral advertising on Facebook and Instagram Following a CJEU ruling that declared Meta/Facebook’s GDPR approach largely illegal, the Norwegian DPA (Datatilsynet) is the first national data protection authority declaring behavioral advertising on the company’s platforms Facebook and Instagram illegal. Datatilsynet imposes a temporary ban for the usage of said approach by Meta. noyb welcomes this decision as a first important step and hopes that other DPAs will follow. Press release of the Norwegian DPA on the ban of behavioral advertising on Meta platforms CJEU declares Meta/Facebook’s GDPR approach largely illegal EDPB decision prohibiting Meta from using personal data for advertisement Non-compliance may result in fine. Meta will be banned from using behavioral advertising from August 4th for at least three months or until the social media company can prove its compliance with Norwegian law. In case of non-complia