News · noyb - European Center for Digital Rights EN LLM context A cited markdown file you can paste into your AI assistant (ChatGPT, Claude, a RAG or project knowledge base) to ground it in this document. Contains: this document’s text, its sections with their topics, and the full text of every law provision it applies. Everything links back to its source on overview.legal — legal information, not advice.

No bullsh*t opt-out: free noyb tool for quick and broad Facebook objections!

Legitimate Interest Marketing Lawful Basis Social Media Consent Monitoring Targeted Advertising and Personalization under DSA
Apr 4, 2023 Source

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Forced Consent & Consent Bypass No bullsh*t opt-out: Free noyb tool for quick and broad Facebook objections is now online! As reported last week, Meta switched the legal basis for targeting advertising from one illegal practice to the next: Instead of giving users a yes / no option ("consent") as foreseen by the GDPR, Meta now (unlawfully) claims to have ‘legitimate interest’ in tracking users and allows for an "opt-out" via the most complicated online form imaginable. Therefore, noyb built a tool for users to opt out of targeted advertising and various other claims made by Meta in an easy and legally sound way. Object to Meta’s data processing here! The hidden and complex Facebook "opt-out" form Facebook's form from hell. Even if relying on a 'legitimate interest' would be lawful, exercising GDPR rights must be simple and easy. Instead of providing a simple "switch" or button to opt-out, Meta requires users to fill out a hidden form. In this form users have to argue why they want to p

Original document at the source noyb.eu

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