UPDATE: Further EU DPA orders stop of Google Analytics

Data Transfers UPDATE: Further EU DPA orders stop of Google Analytics The Italian DPA (GPDP) has joined the consensus shared by the EDPS, as well as the French and Austrian DPA and has banned the use of Google Analytics (GA). Following our 101 complaints on data transfers, the GPDP concluded that websites using GA collected user interactions and transferred user data to the US; a country without an adequate level of data protection, making said transfer unlawful. Garante is fourth DPA to side with noyb on data transfers. The Italian DPA rendered the use of Google Analytics as illegal, as website operators using GA collected user data via cookies and transferred these to the USA. In determining that the processing was unlawful, the Italian DPA reiterated that an IP address is personal data and would not be anonymised even if it were shortened – given Google’s capabilities to enrich such data through additional information it holds. EDPS sanctions Parliament on transfers. Early this year