Danish SA Declares Use of Google Analytics Unlawful Without Supplementary Measures
Content
Menu
Search… Search
Privacy & Information Security Law Blog
Global Privacy and Cybersecurity Law Updates and Analysis
Home » Danish DPA Declares Use of Google Analytics Unlawful Without Supplementary Measures
Danish DPA Declares Use of Google Analytics Unlawful Without Supplementary Measures
Posted on September 23, 2022
Posted in European Union, International, Online Privacy
Listen to this post
On September 21, 2022, Denmark’s data protection authority Datatilsynet (“Danish DPA”) announced its guidance that Google Analytics, Google’s audience measurement tool, is not compliant with the EU General Data Protection Regulation (“GDPR”), as the tool transfers personal data to the United States which, following Schrems II, does not offer an adequate level of data protection.
EU data protection authorities are cooperating through the European Data Protection Board on the treatment of Google Analytics. The Danish DPA’s decision follows similar decisions by EU data protection authorities in Austria, France, and Italy.
Under the Danish DPA’s guidance, organizations must assess whether their current use of Google Analytics complies with EU data protection law. If their use does not comply, then they must either remediate the noncompliance with supplementary measures or cease using the tool. The Danish DPA highlighted pseudonymization by “reverse proxy” as a possible technical supplementary measure, along with recent guidance by the French data protection authority, CNIL.
The Danish DPA has also posted an FAQ with more information on Google Analytics.
Tags: Austria, CNIL, Cookies, Data Controller, Data Protection Authority, Denmark, EU Member States, European Data Protection Board, France, GDPR, Google, IP Address, Italy, Personal Data, Schrems
Email this postTweet this postLike this postShare this post on LinkedIn
Related Posts
California Enacts the California Age-Appropriate Design Code Act
September 15, 2022
August 31, 2022
First CCPA Enforcement Action Settlement Announced by California AG
August 25, 2022
Search… Search
Stay Connected
RSS LinkedIn YouTube Follow Us on Twitter
Topics
Topics Select Category Behavioral Advertising Centre for Information Policy Leadership Children’s Privacy Cyber Insurance Cybersecurity Enforcement European Union Events FCRA Financial Privacy General Health Privacy Identity Theft Information Security International Marketing Multimedia Resources Online Privacy Security Breach U.S. Federal Law U.S. State Law Workplace Privacy
Tags
Select Tag Select Tag Aaron SimpsonAccountabilityAdequacyAdvertisementAdvertisingAnna PaterakiAnonymizationAnti-terrorismAPECApple Inc.Article 29 Working PartyArtificial IntelligenceAustraliaAustriaBaltimoreBankruptcyBelgiumBiden AdministrationBig DataBinding Corporate RulesBiometric DataBlockchainBojana BellamyBrazilBrexitBritish ColumbiaBrittany BaconBrusselsBusiness Associate AgreementBYODCaliforniaCAN-SPAMCanadaCayman IslandsCCPACCTVChildren’s PrivacyChileChinaChinese TaipeiChristopher GrahamClass ActionClinical TrialCloudCloud ComputingCNILColombiaColoradoCommodity Futures Trading CommissionComplianceComputer Fraud and Abuse ActCongressConnecticutConsentConsent OrderConsumer ProtectionConsumer RightsCookiesCOPPACoronavirus/COVID-19Council of EuropeCouncil of the European UnionCourt of Justice of the European UnionCPPACPRACredit MonitoringCredit ReportCriminal LawCritical InfrastructureCroatiaCross-Border Data FlowCyber AttackCybersecurity and Infrastructure Security AgencyData ControllerData LocalizationData PortabilityData ProcessorData Protection ActData Protection AuthorityData Protection Impact AssessmentData TransferDavid DumontDavid VladeckDelawareDenmarkDepartment of CommerceDepartment of Health and Human ServicesDepartment of Homeland SecurityDepartment of JusticeDepartment of the TreasuryDepartment of TreasuryDisclosureDistrict of ColumbiaDo Not CallDo Not TrackDobbsDodd-Frank ActDPIAE-PrivacyE-Privacy DirectiveEcuadorEdith RamirezElectronic Communications Privacy ActElectronic Privacy Information CenterElizabeth DenhamEmailEmployee MonitoringEncryptionENISAEU Data Protection DirectiveEU Member StatesEuropean CommissionEuropean Data Protection BoardEuropean Data Protection SupervisorEuropean ParliamentFacebookFacial Recognition SoftwareFacial Recognition TechnologyFACTAFair Information Practice PrinciplesFederal Aviation AdministrationFederal Bureau of InvestigationFederal Communications CommissionFederal Data Protection ActFederal Trade CommissionFERCFinancial IncentiveFinTechFloridaFood and Drug AdministrationForeign Intelligence Surveillance ActFranceFred CateFreedom of Information ActFreedom of SpeechFundamental RightsGDPRGeolocationGeorgiaGermanyGlobal Privacy AssemblyGlobal Privacy Enforcement NetworkGoogleGramm Leach Bliley ActHackerHawaiiHealth InformationHIPAAHITECH ActHong KongHungaryIllinoisIndiaIndianaInformation Commissioners OfficeInformation SecurityInformation SharingInsurance ProviderInternal Revenue ServiceInternational Association of Privacy ProfessionalsInternetInternet of ThingsIP AddressIrelandIsraelItalyJacob KohnstammJapanJason BeachJay RockefellerJenna RodeJennifer StoddartJessica RichJohn DelionadoJohn EdwardsKentuckyKoreaLatin AmericaLaw EnforcementLawrence StricklingLegislationLegislatureLiabilityLinkedInLisa SottoLitigationLocation-Based ServicesLondonMadrid ResolutionMaineMalaysiaMarketingMarkus HeyderMarylandMassachusettsMexicoMicrosoftMinnesotaMobile AppMobile DeviceMySpaceNational Institute of Standards and TechnologyNational Labor Relations BoardNational Science and Technology CouncilNational Security AgencyNational Telecommunications and Information AdministrationNebraskaNetherlandsNevadaNew HampshireNew JerseyNew MexicoNew YorkNew ZealandNigeriaNinth CircuitNorth CarolinaObama AdministrationOECDOffice for Civil RightsOffice of Foreign Assets ControlOhioOnline Behavioral AdvertisingOpt-In ConsentOregonOutsourcingPakistanPaul TiaoPayment CardPCI DSSPenaltyPenalty Consumer ProtectionPennsylvaniaPersonal DataPersonal Health InformationPersonal InformationPersonally Identifiable InformationPeruPhilippinesPhyllis MarcusPolandPRISMPrivacy By DesignPrivacy PolicyPrivacy RulePrivacy ShieldProtected Health InformationRansomwareRecord RetentionRed Flags RuleRichard ThomasRight to Be ForgottenRight to PrivacyRisk-Based ApproachRosemary JayRussiaSafe HarborSanctionsSchremsSecurities and Exchange CommissionSecurity RuleSenateSerbiaService ProviderSingaporeSmart GridSmart MeteringSocial MediaSocial Security NumberSouth AfricaSouth CarolinaSouth KoreaSpainSpywareStandard Contractual ClausesState Attorneys GeneralStick With Security SeriesStored Communications ActSupreme CourtSurveillanceSwedenSwitzerlandTaiwanTargeted AdvertisingTelecommunicationTelecommunicationsTelemarketingTelephone Consumer Protection ActTennesseeTerry McAuliffeTexasText MessageThailandTransparencyTransportation Security AdministrationTrump AdministrationTwitterUnited Arab EmiratesUnited KingdomUnited StatesUnmanned Aircraft SystemsUruguayUtahVermontVideo Privacy Protection ActVideo SurveillanceVirginiaViviane RedingWashingtonWashington D.C.WhistleblowingWireless NetworkWiretapZIP Code
Archives
Archives Select Month September 2022 August 2022 July 2022 June 2022 May 2022 April 2022 March 2022 February 2022 January 2022 December 2021 November 2021 October 2021 September 2021 August 2021 July 2021 June 2021 May 2021 April 2021 March 2021 February 2021 January 2021 December 2020 November 2020 October 2020 September 2020 August 2020 July 2020 June 2020 May 2020 April 2020 March 2020 February 2020 January 2020 December 2019 November 2019 October 2019 September 2019 August 2019 July 2019 June 2019 May 2019 April 2019 March 2019 February 2019 January 2019 December 2018 November 2018 October 2018 September 2018 August 2018 July 2018 June 2018 May 2018 April 2018 March 2018 February 2018 January 2018 December 2017 November 2017 October 2017 September 2017 August 2017 July 2017 June 2017 May 2017 April 2017 March 2017 February 2017 January 2017 December 2016 November 2016 October 2016 September 2016 August 2016 July 2016 June 2016 May 2016 April 2016 March 2016 February 2016 January 2016 December 2015 November 2015 October 2015 September 2015 August 2015 July 2015 June 2015 May 2015 April 2015 March 2015 February 2015 January 2015 December 2014 November 2014 October 2014 September 2014 August 2014 July 2014 June 2014 May 2014 April 2014 March 2014 February 2014 January 2014 December 2013 November 2013 October 2013 September 2013 August 2013 July 2013 June 2013 May 2013 April 2013 March 2013 February 2013 January 2013 December 2012 November 2012 October 2012 September 2012 August 2012 July 2012 June 2012 May 2012 April 2012 March 2012 February 2012 January 2012 December 2011 November 2011 October 2011 September 2011 August 2011 July 2011 June 2011 May 2011 April 2011 March 2011 February 2011 January 2011 December 2010 November 2010 October 2010 September 2010 August 2010 July 2010 June 2010 May 2010 April 2010 March 2010 February 2010 January 2010 December 2009 November 2009 October 2009 September 2009 August 2009 July 2009 June 2009 May 2009 April 2009 March 2009 February 2009 January 2009 December 2008 November 2008
Recent Updates
- Danish DPA Declares Use of Google Analytics Unlawful Without Supplementary Measures
- Indonesia Enacts its First Data Protection Act
- SEC Fines Morgan Stanley $35 Million for Alleged Failure to Protect Customer Data
- OCR Announces $300,000 Settlement Related to Improper Disposal of Physical PHI
- The SEC Charged Several Individuals and Entities in a Fraudulent Hacking Scheme
Links & Resources
- California Consumer Privacy Act Resource Center
- The Centre for Information Policy Leadership
- Privacy and Cybersecurity Practice
- Privacy and Data Security Law Deskbook
- GTDT Data Protection & Privacy
- Blockchain Legal Resource
- Hunton Employment & Labor Perspectives Blog
- Hunton Insurance Recovery Blog
- Hunton Retail Law Resource
Privacy News
- Legislative hearing starts for privacy commissioner reports
- TikTok Seen Moving Toward U.S. Security Deal, but Hurdles Remain
- Researchers develop digital mask to facilitate anonymous diagnosis, privacy protection
- Optus data security breach: what should I do to protect myself?
- Australia aims to change privacy rules after huge cyberattack on telecom firm
- Prisma Cloud delivers context-aware software composition analysis
- Australia plans privacy rule changes after Optus cyber attack
- Australia flags privacy overhaul after huge cyber attack on Optus
- Australian politics live: Coalition warn new anti-corruption bill to receive ‘high level of scrutiny’
- Damage to Canada from storm Fiona is 'unprecedented'
Privacy & Information Security Law Blog
Attorney Advertising
Case results depend upon a variety of factors unique to each case. Case results do not guarantee or predict a similar result in any future case. Unless otherwise noted, attorneys not certified by the Texas Board of Legal Specialization.
RSS LinkedIn YouTube Follow Us on Twitter
Privacy NoticeDisclaimerCookies
About Our Practice Group
Hunton Andrews Kurth’s Privacy and Cybersecurity practice helps companies manage data at every step of the information life cycle. The firm is a leader in its field and for the fourth consecutive year has been ranked by Computerworld magazine in a survey of more than 4,000 corporate privacy leaders as the top law firm globally for privacy and data security. Chambers and Partners also rated Hunton Andrews Kurth the top privacy and data security practice in its Chambers Global, Chambers USA and Chambers UK guides.
Hunton Andrews Kurth’s award-winning Privacy & Information Security Law Blog is among the top-ranked legal blogs.
Copyright © 2022, Hunton Andrews Kurth LLP. All Rights Reserved.