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GDPR complaint against X (Twitter) over illegal micro-targeting for chat control ads

Political Microtargeting, Manipulation & Tracking Today, noyb filed a complaint against X (Twitter) for unlawfully using the political views and religious beliefs of its users for targeted advertising.

Special Categories of Data Marketing Social Media Monitoring Supervisory Authorities
Dec 14, 2023 Source noyb.eu

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Political Microtargeting, Manipulation & Tracking Today, noyb filed a complaint against X (Twitter) for unlawfully using the political views and religious beliefs of its users for targeted advertising. The company used this specially protected data to determine whether people should or should not see an ad campaign by the EU Commission’s Directorate General for Migration and Home Affairs, which tried to ralley support for the proposed “chat control” in the Netherlands. In November, this unlawful use of micro-targeting already prompted noyb to file a complaint against the EU Commission itself. Now, noyb follows up with a complaint against X. By enabling this practice in the first place, the company violated both the GDPR and the DSA. Complaint with the Dutch data protection authority (NL)Auto-translation of the complaint (EN)Complaint against the EU CommissionX abuses sensitive data for targeted ads. X (Twitter) harvests sensitive data such as political view and religious beliefs by mon

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