ICO (UK) - Allay Claims Ltd
The controller claimed it relied on the soft opt-in in Regulation 22(3) of the Privacy and Electronic Communications Regulations 2003 (PECR), where an organisation may send direct marketing communications to its customers even if they did not specifically consent to electronic mail. However, only the organisation that collected the contact details can rely on the soft opt-in rule. The controller claimed it relied on the soft opt-in in Regulation 22(3) of the Privacy and Electronic Communications